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Research papers

Novel segmentation techniques (Spanish)

Most image studies make use of attributes that attempt to describe the target audience’s perception. However this approach suffers from a clear bias in rationality by limiting the information to what is translatable in verbal terms....

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Carlos Quezada Guzman, Emilio Martinic
June 15, 1999
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Citation

Guzman and Martinic (1999a, June 15). Novel segmentation techniques (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/novel-segmentation-techniques-spanish-


Research papers

Novel segmentation techniques

Most image studies make use of attributes that attempt to describe the target audience’s perception. However this approach suffers from a clear bias in rationality by limiting the information to what is translatable in verbal terms....

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Carlos Quezada Guzman, Emilio Martinic
June 15, 1999
×

Citation

Guzman and Martinic (1999a, June 15). Novel segmentation techniques. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/novel-segmentation-techniques